Archive For November 2nd, 2009
I’ve just been wrestling with copy that’s so thickly coated with toxic jargon that I’ve had to wear a haz-chem suit just to get near it.
I’ve been working through it slowly, battering sludgy phrasing into sleek, efficient copy that everyone can understand. And then I happened to Tweet about it.
Clive Andrews asked me how I [...]
