Author Archives: The Copy House » Blog

My Talk Notes on Fruitful Collaboration

By | January 10, 2012

To me, this is how collaboration works: We all climb our respective specialist sides of a mountain, sometimes we have to help each other out and cross over. When we get to the top, we’ve achieved something greater than the sum of our parts.

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Basic Content Strategy: Video and notes from my talk.

By | January 10, 2012

Great content strategy is about being relevant to the person reading, at the time of them reading, in the place they’re reading, on the device they’re reading it. Here are my notes from the WP Brighton Conference this year. Read more…

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Basic Content Strategy: Video and notes from my talk.

By | October 24, 2011

Great content strategy is about being relevant to the person reading, at the time of them reading, in the place they’re reading, on the device they’re reading it. Here are my notes from the WP Brighton Conference this year. Read more…

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Basic Content Strategy: Video and notes from my Talk

By | October 14, 2011

Great content strategy is about being relevant to the person reading, at the time of them reading, in the place they’re reading, on the device they’re reading it. Here are my notes from the WP Brighton Conference this year. Read more…

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My Talk Notes on Fruitful Collaboration

By | October 7, 2011

To me, this is how collaboration works: We all climb our respective specialist sides of a mountain, sometimes we have to help each other out and cross over. When we get to the top, we’ve achieved something greater than the sum of our parts.

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Client stories: Grand Hotel Christmas copywriting

By | September 2, 2011

The Grand Hotel marketing team asked us to write enticing copy for their Christmas brochure. The copy needed to be evocative and inviting to a large audience range, from families to business clients.

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Client stories: Brighton and Sussex Medical School

By | September 2, 2011

We gave the Brighton and Sussex Medical school a clearly defined tone of voice. Working to a tight deadline we also produced website copy for the new site launch. The whole project was completed in under 15 days from start to finish.

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Client stories: Developing the VGROUP design philosophy

By | September 2, 2011

This was a great opportunity to work on brand language and build a close relationship with a highly established and talented design and branding team.

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Client stories: Copy training for The Ethical Tea Partnership

By | September 2, 2011

The Ethical Tea partnership loved being given the tools to take care of the copy and content strategy themselves.

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Client stories: Fitness First Copy (for Fortune Cookie)

By | September 2, 2011

We created a content strategy toolkit and training materials for use in all branches of Fitness First. We also worked closely with the team to develop a content strategy to keep track of all their content.

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