Client stories: UNISON

By | January 10, 2012

Earlier this year, The Copy House won a pitch against several other agencies to produce the bulk of UNISON’s information content. As a content agency we fully managed a team of writers including all the scheduling and project management.

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Client stories: YMCA training (with NEO Creative)

By | January 10, 2012

Ellen de Vries worked closely with the communications and accounts managers as well as three designers on the NEO creative team to develop the concepts and message maps. Ellen then edited the web copy for migration according to the new style guides tha…

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Client stories: RSPCA Freedom Food

By | January 10, 2012

Ellen de Vries worked closely with the design team at Harrison to give Freedom Food a much friendlier, fresh and welcoming tone of voice for their membership documentation.

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Client stories: Brighton and Sussex Medical School

By | January 10, 2012

We gave the Brighton and Sussex Medical school a clearly defined tone of voice. Working to a tight deadline we also produced website copy for the new site launch. The whole project was completed in under 15 days from start to finish.

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Client stories: Developing the VGROUP design philosophy

By | January 10, 2012

This was a great opportunity to work on brand language and build a close relationship with a highly established and talented design and branding team.

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Client stories: Copy training for The Ethical Tea Partnership

By | January 10, 2012

The Ethical Tea partnership loved being given the tools to take care of the copy and content strategy themselves.

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Client stories: Fitness First Copy (for Fortune Cookie)

By | January 10, 2012

We created a content strategy toolkit and training materials for use in all branches of Fitness First. We also worked closely with the team to develop a content strategy to keep track of all their content.

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Client stories: Grand Hotel Christmas copywriting

By | January 10, 2012

The Grand Hotel marketing team asked us to write enticing copy for their Christmas brochure. The copy needed to be evocative and inviting to a large audience range, from families to business clients.

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My Talk Notes on Fruitful Collaboration

By | January 10, 2012

To me, this is how collaboration works: We all climb our respective specialist sides of a mountain, sometimes we have to help each other out and cross over. When we get to the top, we’ve achieved something greater than the sum of our parts.

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Basic Content Strategy: Video and notes from my talk.

By | January 10, 2012

Great content strategy is about being relevant to the person reading, at the time of them reading, in the place they’re reading, on the device they’re reading it. Here are my notes from the WP Brighton Conference this year. Read more…

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