Archive For The “copywriting” Category
Netball brings out the wind in me. I don’t know what it is, but as soon as I get that bib on, I start evacuating, top and bottom. It doesn’t happen during Pilates, which is odd when you consider that Pilates is all about sucking in hard the vagazzle – a bit like you do [...]
Yesterday, I was confronted with my dark past. If anyone recalls my foray into ballroom dancing, the scariest part of the whole experience, down at King Alfred’s, was the individual with the mullet and the variant leg length who wrestled me around the room, spinning me off and then whizzing me back quick smart into [...]
Do you write copy? Kendall Copywriting, in partnership with The Copy House, is looking for talented and experienced freelance writers – especially those who ‘get’ the web. You can see our job ad on WiredSussex, but here’s the summary: As a copywriting and content agency based in the centre of Brighton, we devote ourselves to [...]
About to develop a website and wondering where to start? Avoid making a common but costly mistake. A not-so-potential client recently gave me a sob story about investing a year and £50,000 in developing a new web-based system. He’d now run out of money, but needed instructions, FAQs and some content to convince people to [...]
Today I woke up with a start. I’d just had a minor disagreement with Gary Kemp who was, I think, jealous that his younger brother and fellow Spandau ballet dancer, Martin, had invited me to his apartment with a view to naughtiness. Luckily, there was a cocktail bar next door so Martin and I decamped [...]
I saw this van in Hove recently. So, ‘Hove Paints’… what do they do? They probably don’t do painting, although they could do painting. They probably sell paint. But what kind of paint? Is it paint for artists? Or paint for children? Is it paint for your living room? Or paint for factories? Do they [...]
Love this example of an error message in real life. It’s a 404 page in the real world. We accidentally put some glass beer bottles (some rather excellent Belgians if you’re interested), in amongst all the paper and plastic, so the curbside recycling collectors put some message tape over our recycling box, making us aware [...]
Last week, I had another flossing incident. I was see sawing away, trying to eradicate some very clingy muesli when ping, a huge chunk of molar flew across the bathroom. So I hopped on my bike and took a trundle to the torture chamber, sorry dentist, that is Mr Pappadopoulos and his evil sidekick, Tracy. [...]
How to save yourself time and get the best work from your copywriter Getting good writing involves giving. Apart from the money, if you give some thought to what you need before you even look for a copywriter, you’re likely to get more accurate quotes, better writing, better results and a project that runs to [...]
As if I didn’t have enough diddly diddly music at my folky foray in the summer, friend X has seduced me into another banjo extravaganza. This one involves men in dungarees, Grandad shirts and bowler hats. Not so much Mumford and Sons as Mr Mainwaring on his day off from the Home Guard. Anyway, if [...]
