Archive For The “copywriting” Category
After a fun packed summer of deflated air beds, vicious stinging nettle injuries and a very wet bottom sustained while listening to moanie musicians on harps, I’ve got that back to school feeling; keep getting the urge to polish my shoes and cover my books with nasty wallpaper. I’m also scanning the local press for [...]
The words you write on the web don’t carry much weight. Corporate web copy is littered with platitudes, boasts, claims and statements of ‘facts’ – all with questionable levels of truthiness. Because any company can claim to be: experts experienced creative enterprising this list could go on forever the words are weak. Great web copy [...]
I have recently discovered two new rambling locations but, in the process have exposed myself to some al fresco romping. The first spot, we shall call it ‘the Common’ is picture perfect: it has a pond; it has water lilies; it has benches donated by dead people. It also has a mingling of topless men [...]
Not so long ago, I objected to the word ‘content’ when used to describe the words and pictures that populate websites. ‘Content’ seemed degrading, a lowly term for what might be carefully-crafted copy, perfectly-composed pictures or a web-cam wizard’s captivating video. So ‘content’ doesn’t sound amazing. It’s a bit like calling the words between the [...]
Good copywriters will talk to you. They’ll ask you questions that will draw out useful information. They’ll be bloodhounds on the trail of wounded meat. They know what they’re after: the pieces of information that matter most to your clients. Once they’ve found it, the good copywriter retreats to his lair to write. Great copywriters [...]
I’ve been hearing more and more talk about ‘content strategy’ recently. Unsure what it was, I went looking for answers. I found: What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but [...]
I’d been feeling a bit disheartened by the whole copywriting thing. Hell, even the whole freelance thing. All those niggling little doubts were getting louder and louder in my head: Is this really what I want? Can I really do it? Wouldn’t it be easier …
A couple of days ago I was watching social networking in action. There and then. Actually seeing it happen. Let me explain.I log on to Twitter and notice a tweet by a friend and fellow copywriter, Leif Kendall. Well, many tweets by him in fact, but one…
We all have stuff to do. If we’re asked at any given time what’s on our to-do-list, we’ll be able to reel off several, if not hundreds, of things that we need, should or ought to do. In fact, I suspect most of us have a much longer list of SHOULD…
